FreshBiz: Monopoly for the Next Generation
A game to understand the business world in this day and age has finally come to light: Ronen Gafni’s FreshBiz.
Whereas Monopoly taught older generations how to get ahead, make smart personal investments, and ensure one’s own security without regard for that of others, FreshBiz teaches young professionals about the possibilities of win-win situations and working together in an increasingly interconnected world.
Currently, FreshBiz is being used by Fortune 500 companies, universities, employment placement firms, and even by multimillionaires – specifically, Robert Shemin, who is Donald Trump’s go-to guy for real estate advice. Companies like IBM, KPMG, Telefonica, ManPower, and Netafim, as well as educational institutions such as NYU and Pace University, have conducted workshops on leadership and life coaching using FreshBiz.
FreshBiz is currently sold and played as a board game, but digital versions for desktop and tablet are on their way, assures Gafni.
Creating this game was not an easy task to undertake. In order to finance the project, Gafni sold his house in Binyamina; to preserve the integrity of his vision, he did not want outside investors with input and influence to change the nature of the game. He worked for six years to develop FreshBiz to perfection.
To Gafni, all his sacrifices were worth it because he believes in FreshBiz’s ability to change lives – now and in the future:
“FreshBiz simulates a business environment, but it’s really about life. We are teaching people principles of entrepreneurship in the modern world, and the same rules for success apply in other areas of life as well. You need to be flexible and creative in all areas of life today, and not just in business. The principles of FreshBiz recreates that experience on the board, enabling players to participate in a simulation of how they can succeed in real life. The principles we are teaching and coaching people in have the potential to bring prosperity and peace of mind to millions.”
What would you want to teach the next generation of entrepreneurs?
Whereas Monopoly taught older generations how to get ahead, make smart personal investments, and ensure one’s own security without regard for that of others, FreshBiz teaches young professionals about the possibilities of win-win situations and working together in an increasingly interconnected world.
Currently, FreshBiz is being used by Fortune 500 companies, universities, employment placement firms, and even by multimillionaires – specifically, Robert Shemin, who is Donald Trump’s go-to guy for real estate advice. Companies like IBM, KPMG, Telefonica, ManPower, and Netafim, as well as educational institutions such as NYU and Pace University, have conducted workshops on leadership and life coaching using FreshBiz.
FreshBiz is currently sold and played as a board game, but digital versions for desktop and tablet are on their way, assures Gafni.
Creating this game was not an easy task to undertake. In order to finance the project, Gafni sold his house in Binyamina; to preserve the integrity of his vision, he did not want outside investors with input and influence to change the nature of the game. He worked for six years to develop FreshBiz to perfection.
To Gafni, all his sacrifices were worth it because he believes in FreshBiz’s ability to change lives – now and in the future:
“FreshBiz simulates a business environment, but it’s really about life. We are teaching people principles of entrepreneurship in the modern world, and the same rules for success apply in other areas of life as well. You need to be flexible and creative in all areas of life today, and not just in business. The principles of FreshBiz recreates that experience on the board, enabling players to participate in a simulation of how they can succeed in real life. The principles we are teaching and coaching people in have the potential to bring prosperity and peace of mind to millions.”
What would you want to teach the next generation of entrepreneurs?