Moroccanoil, one of Hollywood’s must-have products, is also one of the world’s biggest secrets.

The Moroccanoil hair styling formula is based on the oil extract from the Argan nut. Argan oil, having been used in Morocco for centuries, became a worldwide sensation when a Chilean visitor to Israel discovered it, bought the company, and began distributing it throughout the world.

Celebrity hair stylist and Moroccanoil artistic director Antonio Corral Colero explained to Israel21c that only four people in the world know the secret formula. It’s also a big secret in Hollywood, where stars can finally say “It’s natural!” and people will believe them. The product is so light, yet so effective that nobody wants to admit their smooth, silky tresses come from a bottle.

It’s one of the world’s hottest hair products – and it’s made in Israel!